Meet The Visionaries
Matt Edwards
Festival Executive Director
A producer and director for over 17 years in film, television and digital media, Matt was recently the vice-president of a nonprofit filmmaker organization that handed out over one million dollars in grants and fellowships over 10 years to emerging storytellers in film, television and publishing. Matt green-lit over 40 projects, seeing them through from pitch to premiere. Matt also served as the director of the annual SmashCut CineFest and John Milius Screenplay Competition. Matt enjoys life in Hayden with his wife and children.
Brando Boniver
Festival Talent Director
Brando is an actor, voice actor and producer. Growing up between upstate New York and the City, Brando got his start on stage at a young age and started to work on productions in the US and the UK. Voice acting and some writing soon led to producing and a strong new appreciation for post-production and the entire creative process of filmmaking. This has made the journey of discovering new material, writers, directors and their work particularly exciting. After attending several festivals in the US and abroad, such as Sundance, SXSW, Tribeca and La Biennale, the time has come go further in search of new film. The next, best storytellers are out there and they might just be in your neighborhood!
Anna Frahm
Festival Marketing Director
As a fellow creative and someone who deeply appreciates people who express their outside-the-box thinking through film, Anna is driven to help independent films take over the national spotlight.
Originally from Montana, Anna moved to North Idaho in 2021 and founded a business with a mission to make local business owners be seen and raise their capital through high-end branding and website marketing initiatives just like their big corporate competitors.
Anna’s love for the community and the so-called ‘underdogs’ aligned perfectly with NoID’s vision to make REAL grassroots talent be seen and heard not only across North Idaho but, the nation.
Cal Habayeb
Festival Operations Director
As a film fanatic and organizer, Cal views the arts as a critical institution to drive local culture. He moved to Coeur D’Alene in 2021 by way of San Francisco and is originally from the Philly area. During his time out west, Cal attended multiple Sundance Film festivals in Park City, UT and can see similar potential in North Idaho. Cal’s background is mainly on the business side, including finance, fundraising, operations and generally anything that takes heavy left-brain activity. He can’t wait to see what can happen with this very talented community here in North Idaho!
